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Redken ABC Pop-up
Redken ABC Pop-up

colour-shift everything to compliment Redken's Acidic Bonding Concentrate bottles, for a three day pop-up event on Melbourne Central's ground floor.

completed
May 2024
services
Industrial Design
Build
Print
Installs
Account & Project Management
contributors
build + design by
boomstudios
photography + video by
boomstudios
vibes
extra vibes
ABC vinyl decal
application tape being applied to vinyl decal
colour shift cinyl applied plinths and decals ready for install
factory worker installs LED lights into acrylic shelving
LED strip lighting on acrylic shelving
zund machine operator removes cut holographic vinyl from machine bed
redken cinyl decals and colour shift lfoor applications grouped ready for installation
melbourne central redken pop up
melbourne central redken pop up with holographic beach balls in foreground
melbourne central redken pop up with holographic balls out of focus in the foreground
redken melbourne central pop up white hoarding with slogan saying stronger hair immediate results in holographic vinyl
top down view of white and holographic redken pop up at melbourne central featureing floor graphics, acrylic shelving and a photo booth
reflective, holographic A-frame sign at redken pop up
redken acidic bonding concentrate signage with holographic beach balls in foreground
blurred people walk past redken pop up at melbourne central
custom acrylic and LED lit shelving houses redkens ABC bottles
mannequin hands placed vertically on a holographic plinth showing bracelets used for bonding at the redken pop up
blurred person walks past holographic a-frame sign and beach balls at redken pop up
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