React Retail Campaign

React Retail Campaign

React Retail Campaign

a whole lot of pillow-y springiness literally putting the comfort of Nike’s new React foam on a pedestal

completed

December 2018

services

Build

Installs

Print

contributors

build + install by

spatial design by

vibes

Layers of foam and a spring holding up a foot mannequin

Two mannequins running over pillows held up by springs

Retail window display with the words "Instant Go" featured prominently

Layers of foam and a spring compared next to Nike's React runner

Retail window display with the words "Instant Go" featured prominently

Wide angle image of the Instant Go react retail install

Wide angle image of the Instant Go react retail install

Wide angle image of the Instant Go react retail install

Two floating mannequin feet hovering above pillows held up by springs

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