Nike Team Kit - Retail Activation

Nike Team Kit - Retail Activation

Nike Team Kit - Retail Activation

LED arches, light-up reflective platforms, light-bleed fabric, Nike FC tape, suspended graphics, and a whole lot more showing off the Women's World Cup Nike Team Kit in 38 stores across Australia

completed

July 2023

services

Account & Project Management

Build

Industrial Design

Installs

Print

contributors

build + install by

spatial design by

brand design by

vibes

hanging graphics at Emporium Melbourne

mannequins on light up platforms at Emporium Melbourne

Mannequin wearing the australian nike team kit, standing on light up platforms at Chadstone Shopping Center, Melbourne

Close up of LED arch at Chadstone Shopping Center, Melbourne

Wide angle of mannequins in Nike Team jerseys

Close up of Nike FC tape with hanging t-shirts

Front of Nike store, chadstone, with nike swoosh and lightbox showing football players wearing nike, words reading "never before, forever after"

Close up of Nike FC tape

Wide angle of mannequins on light up platforms at Rebel Sport Chadstone, Melbourne

Close up of LED arch and Nike FC tape

floor graphic reading "never before, forever after"

Close up of Nike FC floor graphic

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