Joyride Launch Event

Joyride Launch Event

Joyride Launch Event

yes... that is an enormous yellow custom beanbag – the Joyride Lab gave Melburnian’s the space to experience Nike’s newest tech

completed

August 2019

services

Creative Concepts

Digital

Build

Installs

contributors

build + digital by

concept + design by

motion capture by

photography by

vibes

Photo of two people infront of a large digital display

Photo of a woman interacting with a large digital display at the Nike Joyride Launch Event

A wide angle photo of the Nike Joyride Event room with a giant yellow beanbag in the foregroun

Image of a Nike Joyride shoe atop a clear bean bag filled with red and blue balls

Photo of a red and blue balls in a display with the words "Conforming Cushioning System"

The words "Nike Joyride" on a frosted glass panel with blurry red and blue balls behind

A glass box with plastic gloves allowing you to feel the red and blue beads half filling the case

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