We had to create a durable and aesthetic branding solution for this fleet of bikes. We came up with this position as it had the most real estate while being out of the way for riders. Then we went to work on producing these super high resolution decals that were mounted onto our laser cut aluminum panels. We laminated our prints with an ultra wet look laminate for durability and premium finish and then fixed these little works of art to the bikes all around Melbourne.
This is by far my favorite campaign that we have produced and installed for Nike. A big high five to Ben for his industrial design skills figuring out all the string elements. The digitally printed acrylic window glows in store. We have used flatbed printing here as well to print direct to the clear acrylic display. All printed and constructed in the Boom warehouse and then taken to site and installed by our in house install team.